DATA-DRIVEN MAIL LIST PROCESSING
Optimize Your Mailing List for Success
We provide full-service mailing list processing using a combination of industry-standard software applications and a unique proprietary system to ensure that every customer list is optimized for effective delivery.
According to the US Post Office, 40% of the success of any direct mail campaign is directly related to the quality and accuracy of the mail list used.
We believe it is critical to help our customers prepare mailing lists in a way that maximizes their effectiveness and improves their overall return on investment.
40% of direct mail campaign success is based on mail list accuracy
Building Relationships with Data
By leveraging your customer base, we can help you find new customers and prospects. Our data mining tools will utilize your customer lists and data to find like-minded prospects with similar demographic and/or geographic traits resulting in more effective acquisition programs.
After new lists have been compiled, our team can help you develop optimized direct mail marketing campaigns with superior results.
Mailing List & Data Processing Services
Our experienced data experts use the latest data processing software in conjunction with proprietary mail management software. Spectrum will create data-driven targeting solutions necessary for typical mailings as well as the most complex personalized and variable data projects.
- BCC Mail Manager coding, presort, and inkjet software
- Mail Data proprietary software to enhance and manage mailing list databases, and dedupe
Types of Targeted Mailing Lists
Main Mailing Types: Customer List Mailings, Targeted Saturation List Mailings, Targeted List Mailings
Find Your Audience
When you need to find a specific audience for your next direct mail campaign, Spectrum can use hundreds of specialty lists and preference selects to find the best prospects.
One of the most important element of any campaign is your targeted direct mail list. Businesses and retailers use targeting mailing lists to reach customer and prospects that matter most to them.
We’ll help you define targets, map your geographic area, direct mail design & printing, postage & delivery costs, USPS verification and tracking, and expert support.
Here are some examples of mailing lists Spectrum can provide for you next successful marketing campaign:
- B2B (business to business) Mailing Lists
- Customer or House Mailing Lists
- Targeted Saturation Mailing Lists
- Target Prospect Mailing Lists
- Demographic Mailing Lists (age, income, gender, marital status, ethnicity, home value & many others)
- Psychographic Mailing Lists (lifestyle interests)
- New Homeowners Mailing Lists
- Renter Mailing Lists
- Home Improvement Mailing Lists
- Political Mailing Lists
- Financial, Investment, Insurance & Mortgage Mailing Lists
- Automotive Mailing Lists
- New Parent Mailing Lists
- List Append Options
- Many other specialty mailing list options
Targeted Mailing List Advantages
- Reach the right audience with more control on who receives your message
- Avoid disastrous campaigns delivered to the wrong people at the wrong time
- Build incremental revenue or target your competitor’s customers
- If you have a new business or need to find a specific audience to solicit, we can create custom lists to meet any objective
- Build new relationships to offset customer falloff